Greg speaks to athletes, executives, and the next generation — every talk built on the same arc: Identity → Leadership → Legacy → AI Relevance.
Sometimes your people need to hear it from a different voice. The same truth, from the right outside perspective, is what finally makes it land.
It starts with identity. Greg helps athletes lock in who they are — so they play for a lifetime goal, not just today's game — and become the kind of people, and alumni, who give back. More successful alumni means stronger recruiting and donations for years to come.
Featuring recent conversations with NFL players — more to come
Greg trades temporary motivation for lasting focus — anchoring young athletes in identity, work ethic, and the shift from today's goal to a lifetime goal. A mix of mindset and tactical takeaways that change how they approach the game and life.
Heard on the podcast with Isaac — youth sports & NIL
Drawn from thousands of interviews and a proprietary ranking system that has analyzed 364,000+ companies, Greg pulls real data from the best leaders — and the moment their why shifted from income to influence — to help aspiring leaders reach optimal results.
Affirmation search is the moment someone already knows your name — and turns to AI to decide whether to actually choose you. Seven of ten searches now end in an AI answer. Greg's signature topic is making sure that answer is an emphatic yes.
The cancellation rates expected for companies that don't show up favorably when buyers run their affirmation search.
How far referral conversion falls as buyers verify you on AI first — a referral no longer guarantees the appointment.
The window to embed your story before the lots are claimed — the great separator of the next 24 months.
AI is the ultimate truth serum — it won't make a weak company look great. But great companies that haven't told their story authentically will lose ground to those who have. Greg's hands-on workshop walks your leaders through their own identity, how they acquire customers, and their affirmation search — and they leave with tactical action items, not theory.
A selection of Greg's most recent speaking engagements — the list keeps growing.
Keynotes, company addresses, athletic programs, and AI-findability workshops — in person or remote.
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